1
Software products
Mobile and web apps, from idea to app store. Product design, development and maintenance.
- React
- Next.js
- React Native
- NestJS
- Supabase
Software + marketing
We build the product.Then we go out and sell it.
BeltoniLabs is a software studio with its own marketing team. We build apps, internal systems and AI automations, and we run the campaigns that bring them users and customers. One team, start to finish.
- Our own products in the market
- Clients in the US and Argentina
- Engineering and marketing at the same table
About BeltoniLabs
A lab, not a billable-hours factory.
The usual setup is one company to build the software and an agency to promote it. Each one looks after its own piece, and the result gets lost in between.
At BeltoniLabs both happen in the same place. The person planning the campaign knows how the product is built, and the person coding it knows what has to happen for someone to buy it.
- 01
We test it on ourselves first
We run our own products. What works there is what we bring to client projects.
- 02
Something you can click, fast
We start with a working prototype built on your actual case. Decisions get made with something in hand, not a document.
- 03
We measure what matters
Every launch ships with tracking in place: where people come from, what they do and what each customer costs.
Services
What we do
Four areas you can hire separately, though they work best together.
2
AI automation
Processes that live in spreadsheets, WhatsApp and paper, turned into systems. CRM and ERP integrations, and assistants that work on your data.
- Integrations
- AI agents
- CRM
- Microsoft 365
3
Performance marketing
Meta and Google campaigns, landing pages built to convert, and funnels tracked end to end.
- Meta Ads
- Google Ads
- Landing pages
- GA4 & GTM
4
Brand and content
Visual identity, video and social content, made with the same rigor we use to measure campaigns.
- Identity
- Video
- Social
Work
What we've been building
Our own products and client work, in the US and Argentina.
reasonrun.com
Our productLive
ReasonRun
Buenos Aires · Social running
A social running app: the meeting point, the route and the finish-line bar are revealed in stages. We also run the in-person events, with brands as sponsors.
- Mobile app
- API and payments
- Brand and video
- Events
agendaprop.com
Our productLive
Agendaprop
Argentina · Real estate
Viewing and booking management for real estate agencies: each property with its own calendar, forms and a dashboard for the team.
- SaaS product
- Web app
- Admin dashboard
grupogregui.com.ar
ClientIn progress
Pisos y Revestimientos Gregui
Tandil, Argentina · Concrete flooring plant
A management system for the plant: customers and orders in one database, three-click quotes and a stock and production board on their website. Built together with Facundo Paz.
- Internal system
- Data migration
- Automated quotes
sapeigroup.com
ClientIn progress
SAPEI · SCS People
Port cargo inspection · 4 countries
HR mobile app and web dashboard for 100+ employees across Argentina, Bolivia, Paraguay and Uruguay: digital personnel files, e-signed payslips and leave requests, integrated with their Microsoft 365.
- Mobile app
- Web dashboard
- Microsoft 365 integration
katztires.com/pages/tire-deals
ClientLive
Katz Tires
Ohio, USA · 19 locations since 1908
A landing page for Google Ads traffic on their Shopify store: a step-by-step finder asks for the vehicle and ZIP code, suggests the nearest location and drops shoppers into an already-filtered catalog.
- Shopify landing page
- Vehicle finder
- Google Ads
docksandrockstn.com/custom-boat-docks-knoxville/
ClientLive
Docks & Rocks
Knoxville, Tennessee, USA · Custom boat docks
Local competitor research and a landing page for search campaigns: video, Google reviews, the owner in his own words and a form to get a call at the time you pick.
- Research
- WordPress landing page
- Tracking
nox-organics.com
ClientLive
NOX Organic
Organic activewear · Online store
A stock and profitability calculator for the brand: what each garment costs, what it earns and when to restock.
- Dashboard
- Web app
Could yours be next?
Let's talk
About me
Tomás Schuenemann
Founder of BeltoniLabs · Systems Engineer
I'm a systems engineer, graduated from Universidad Nacional del Centro (UNICEN) in Tandil, Argentina. I started out writing code and, almost without planning it, ended up on the marketing and sales side too.
I've built process automation with RPA, set up online stores, shot drone video, and today I lead marketing and sales at a technology company. BeltoniLabs comes out of that mix: the person designing an app's architecture should also understand how a campaign is measured and what it takes for someone to buy.
I work between Tandil and Ohio, with clients in both countries.
Background
2025 – now
Founder · BeltoniLabs LLC
2025 – now
Director of Marketing & Sales · NET Managers
2024 – 2025
RPA & AI Developer · NET Managers
2023 – now
E-commerce development · Hayden Run Farms, Ohio
2022 – now
Drone video and content · Freelance
Education
Systems Engineering · UNICEN, Argentina
Contact
Tell us what you need.
We reply within one business day. If you'd rather talk it through, book a 30-minute call.
- Where we are
- Plain City, Ohio, United States
- Tandil, Buenos Aires, Argentina